"Every meaningful design form must be built with the technical and expressive means that are most suited to its purpose, requirements, and objectives."
Pierluigi Cerri graduated from the Politecnico di Milano and is a founding partner of Gregotti Associati, with whom he has won numerous architectural competitions. In 1976 he was responsible for the visual identity of the Venice Biennale; he developed the visual identities of the Kunst und Ausstellungshalle in Bonn and Palazzo Grassi in Venice; he was editor of the periodicals Casabella and Review; he designed book series for the major publishing houses in Italy; he designed various exhibitions at the most important museums in Europe, Japan and the United States. He developed the corporate identity of a number of organizations, including the Lingotto cultural centre in Turin, UniFor, Pitti Immagine, Prada and Cosmit. He has created objects and designed exhibitions for UniFor, B&B Italia, Poltrona Frau, Fontana Arte, Arflex, Molteni&C, Fusital, and Desalto. Among the honors he has received are three Compasso d’Oro awards in 1995, 2001, 2004. In 1998, together with Alessandro Colombo, he founded Studio Cerri & Associati.