A new installation curated by Ron Gilad and featuring Touch Down Unit for the windows dressing of the UniFor Showroom in Milan, in Corso Matteotti 14.
The historic flagship store, designed in 1989 by Afra and Tobia Scarpa, continues to be a point of reference and thanks to this installation it is once again the most efficient space to display the latest innovations.
Three Touch Down Units - the innovative autonomous workstation designed in collaboration with Studio Klass and presented during the Milan Design Week at Palazzo di Brera on the occasion of the 50th Anniversary of the Company - are positioned on the platform in correspondence with the window.
Around them are recognizable archetypes of furniture: a chair, a stool, a wardrobe, a sofa, reduced to pure geometric lines, which reveal in the dark, thanks to a special blue and orange fluorescent paint, unexpected plays of light.
An abstract configuration of a contemporary work environment that establishes, in the distinctive sign of the Israeli designer, a connection between the idea and design of industry and confirms the tradition of the UniFor windows, which over the time have become a means of communicating a precise company identity, a confirmation of the circular prophecy made by Gio Ponti on the eve of the birth of industrial design: if in those days the world of art was in love with industry, now it is industry that has declared its love for art.