UniFor @ Paris Design Week
3/12 September 2020
UniFor Showroom, 6 Rue des Saint Pères, Paris
UniFor presents a new multimedia window, curated by Ron Gilad, for the Paris Design Week in its showroom in 6 Rue des Saints Pères.
The entrance to an office, a waiting room with a strong personality where the starring role is played by Elementaire, a line of sofas and armchairs with an unmistakable design by Jean Nouvel.
Elementaire is a modular system devised to adapt to various project requirements and to a variety of settings. Specifically, for the window of the Paris showroom, Ron Gilad picked the version with a high backrest; it is a model that conceals what lies behind, in a game of “now you see it, now you don’t”. So what lies behind? The installation plays on these dynamics and wants to be ironic about the historical disputes and claims between Italy and France, two countries which are tied by their great artistic and culinary traditions, playing with this very bond. All this is possible thanks to versatile furniture, which could find its place in lounge areas, offices and why not, even bistros, as the wire frame coffee table suggests.
Special opening times during the PDW:
Monday to Friday: 10 - 20 h
Thursdays: 10 - 21.30 h
Photos © Sergio Grazi
Events | 2020.10.13
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Events | 2020.09.22
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Events | 2019.09.15
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Events | 2019.09.06
New Opening - UniFor Showroom Paris
On the occasion of its 50th anniversary, UniFor is restoring and renewing the historic showroom of its French branch, designed by Afra and Tobia Scarpa in 1979. The newly renovated spaces has been inaugurated during Paris Design Week, in celebration of both UniFor’s first 50 years - the history of which is illustrated in a prestigious book published by Skira, “UniFor. A Commitment to Architecture” - and its 40 years on the French market at its historic and prestigious Paris location on Rue des Saint-Peres. It was 1978 when the Molteni family founded UniFor France and entrusted Afra and Tobia Scarpa with the task of transforming the former residential apartment at 6 Rue des Saints-Pères into spaces suitable for receiving its clients and presenting the UniFor collection. The showroom was launched the following year. The renovation project, overseen by the architect Simone Agresta, leaves Afra and Tobia Scarpa's original project intact while reinterpreting the spaces in a modern key
Events | 2019.07.31
Design the Workspaces of the future
UniFor has always supported major cultural initiatives and wide ranging, particularly related to the evolution of the contemporary office space, in a path characterized by intense research and experimentation for a continuous improvement of the product, attentive to the world of design, architecture and design.
MOdA - Maison de l’Ordre des Avocats
Culture & Education
Philharmonie de Paris. Paris 2014