A new installation curated by Ron Gilad and featuring Touch Down Unit for the windows dressing of the UniFor Showroom in Milan, in Corso Matteotti 14.

The historic flagship store, designed in 1989 by Afra and Tobia Scarpa, continues to be a point of reference and thanks to this installation it is once again the most efficient space to display the latest innovations.

Three Touch Down Units - the innovative autonomous workstation designed in collaboration with Studio Klass and presented during the Milan Design Week at Palazzo di Brera on the occasion of the 50th Anniversary of the Company - are positioned on the platform in correspondence with the window. 
Around them are recognizable archetypes of furniture: a chair, a stool, a wardrobe, a sofa, reduced to pure geometric lines, which reveal in the dark, thanks to a special blue and orange fluorescent paint, unexpected plays of light.

An abstract configuration of a contemporary work environment that establishes, in the distinctive sign of the Israeli designer, a connection between the idea and design of industry and confirms the tradition of the UniFor windows, which over the time have become a means of communicating a precise company identity, a confirmation of the circular prophecy made by Gio Ponti on the eve of the birth of industrial design: if in those days the world of art was in love with industry, now it is industry that has declared its love for art.

UniFor will take part at WORKSPACE, the largest commercial interior design event in the Middle East. The which will take place in Dubai from 17th to 10th September. 
This year WORKSPACE will also be part of Middle East Design and Hospitality Week (MEDHW), the biggest celebration of design and hospitality in the Region.

The archive of an architectural practice is a deposit of heterogeneous materials (drawings, models, documents, photographs, voice and audiovideo recordings, etc.) that reflect the identity and thinking of the architect and his or her design methods. It is capable of triggering new investigations and pathways, satisfying curiosities, sparking doubts and uncertainties, generating additional interpretations, and bringing the contents of history to the attention of future generations.

The Molteni Group is opening a new window on the world in the heart of Manhattan, at 160 Madison Avenue. The spirit of a unique, evolutionary project, in line with modernity and true to its own stylistic principles, designed by Vincent Van Duysen. This will be one of the first and only Flagship Stores in the world to combine the Group’s three brands: Molteni&C, Dada, and UniFor.

UniFor renews its interest in the world of architecture, art and industrial design with the exhibition Nature, L'Anello Mancante, open to the public at the Maxxi Museum in Rome until February 3, 2019.