UNIFOR NEW SHOWROOM, MILANO
A project by Herzog & de Meuron
UniFor confirms and renews its commitment to architecture and design with the opening of a new site in Milano.
A showroom, a window, a knowledge lab, brought to life by Herzog & de Meuron, inside one of the most significant architectural works designed by the firm for the city: Fondazione Giangiacomo Feltrinelli.
Fondazione Giangiacomo Feltrinelli, with its long section and spire roof seamlessly integrated with the façade, has become one of the most iconic buildings in Milano heralding its transformation into a futuristic metropolis. The regular rhythm of the triangular columns and transparency are the most defining and identifying elements of the building designed by by Herzog & de Meuron.
THE INTERIOR PROJECT: ARCHITECTURE ON A SMALLER SCALE
The interior project reflects the same principles of regularity and continuity of the architectural building for Fondazione Giangiacomo Feltrinelli, simply on a smaller scale. Thus, the architecture and interiors speak a common language. Repetitions, primary yet surprising geometries also permeate the showroom, characterised by three-dimensional boiseries that delimits the perimeter of the interior.
A ROBUST YET SIMPLE FLEXIBILITY
UniFor new Milano showroom is an environment representing the brand consolidated know-how in highly complex custom design, tangible in the tailor-made interior architecture build for the purpose.
The space is defined by a robust yet simple flexibility. It has no separate rooms but is rather organised in different zones; It can be reconfigured into a collection of smaller showrooms, an event space, an area for more intimate private meetings or larger public gatherings.
A WELCOMING MONOLITH
A mirror-polished stainless-steel monolith conceived by Herzog & de Meuron, welcomes guests into UniFor new Milano showroom. An informal meeting point, a full-view kitchenette produced for UniFor by Molteni&C and equipped to host small convivial moments.
UNIFOR EXPRESSION OF ESSENCE: THE BOARDROOM
A private meeting room, facing the gardens of “Passeggiata Boris Pasternak”, is a true work of art inside the new UniFor Milano showroom.
The boardroom, separated from the rest of the space by a large three-dimensional pleated aluminium and yellow velvet custom-made tilting portal, conveys the very essence of UniFor in all its technological excellence.
A TRIBUTE TO THE BUILDING: THE WORK AREA
As a tribute to the building, the work area sees custom desks designed by Herzog & de Meuron for Fondazione Giangiacomo Feltrinelli and supplied by UniFor for the project. The area is completed with metal modular cabinets from the LessLess series by Jean Nouvel.
VITRA ICONS BECOME TRUE SCULPTURES
One of the four main windows of UniFor new Milano showroom is devoted to Vitra collection. Raising from mirror-polished steel podiums, some of the most iconic pieces of all times by Vitra face the gardens of “Passeggiata Boris Pasternak” and become true sculptures.
The Giangiacomo Feltrinelli building, home of UniFor new Milano showroom by Herzog & de Meuron, separates two different worlds: the urban and hectic Viale Pasubio, and the Pasternak gardens, with its slower and more laid-back pace.
Towards the city, hard and reflective aluminium surfaces are the dominant material. A softer character faces the garden square, where velvets in strong primary colors are used creating an interesting contrast to the point where the boundaries between these two materials begin to blur.
With the interior project for its new Milano showroom, UniFor confirms its partnership with Herzog & de Meuron, which first began with the collaboration on Asklepios 8 for Novartis in Basel, the Public Hotel at 215 Chrystie in New York, the National Library of Israel in Jerusalem, and of course Fondazione Giangiacomo Feltrinelli in Milano.
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