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PRINCIPLES, a collection by OMA.
After the successful launch in Milan on the occasion of Milano Design Week, PRINCIPLES, the new collection developed by UniFor in collaboration with the international architecture firm OMA, landed in France for Paris Design Week. UniFor's historical showroom at 6, Rue des Saints-Pères hosts a renewed layout and a live installation by Ron Gilad.
UniFor Showroom
6, Rue des Saints-Pères, Paris
08-17 September 2022
THE INSTALLATION
A lego of components, 'bricks' of different functions and scales, able to be composed into a variety of working environments, personal and communal. The pieces, designed in elementary geometric shapes and finished with "happy" colours, give the freedom to craft easy spirited environments, far from corporate rigidity.
For UniFor showroom in Paris, Ron Gilad played with the elements and sampled this variety, to fit the space and expose its flexibility.
For the windows, an absurd abstract installation, in constant movement. ‘Principles’ fragments endlessly revolving on two opposite pivots, reminiscing lifebuoys floating in the ocean and lit by lighthouse spots.
